Welcome Founded in 1998, the Association of Strategic Alliance Professionals (ASAP) is a professional association dedicated to elevating and promoting the profession and discipline of alliance management. ASAP is the only organization dedicated to providing knowledge and resources, education and professional development, and a community for networking to alliance professionals at every stage of business collaboration-from partnership formation to alliance management after a deal is signed all the way through to the dissolution of a relationship.

ASAP Toronto In The News Successful Strategic Alliances – Building a Strong Foundation In a new monthly series appearing monthly in the Financial Post online edition, Successful Strategic Alliances, addresses the challenges involved in developing an alliance strategy; evaluating potential partners; forming a governance structure that sustains an alliance; defining metrics of success; and, establishing an appropriate exit strategy. The series will offer insights from leaders who have developed and sustained successful strategic alliances. The first article offers strategies to consider prior to entering a strategic alliance. Learn more Successful Strategic Alliances – To Ally or Not to Ally In the second part to the series, the key issue of whether to establish an alliance is an appropriate strategy to achieve your desired growth goals. Specifically, the article focuses on the pros and cons associated with establishing a Build, Buy or Ally strategies. Learn more Phil's Hogg, President of ASAP (Toronto Chapter), Pod Cast Interview on the Financial Post's "The Leader Series" March 19, 2012 - Phil Hogg is the President, Association of Strategic Alliance Professionals (Toronto Chapter). Phil understands the advantages of aligning with your friends and foes. When Rogers and Bell came together and acquired MLSE it was for mutual advantages that might not be readily apparent. Find out why, and how being a strange bedfellow can also work for you. Learn more

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